https://www.kevinwilkerson.work/about daily 1.0 2020-11-21 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904871-IJY33BXSJQA0OIFROI1H/image-asset.jpeg About - It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do. https://www.kevinwilkerson.work/contact daily 0.75 2025-05-12 https://www.kevinwilkerson.work/work daily 0.75 2020-07-02 https://www.kevinwilkerson.work/work/dixie-ultra monthly 0.5 2020-11-21 https://images.squarespace-cdn.com/content/v1/5efde6d280a15a60d83872f3/1605898860236-77Q59AGG7KBPG7HTXGTA/Header.jpg Work - Dixie Ultra Stress Tested - Putting Paper Plates to the Ultimate Test To raise awareness of Dixie Ultra®’s new and improved plates and bowls, we developed a campaign that highlighted all the ways they performed better than other disposable plates on the market. https://images.squarespace-cdn.com/content/v1/5efde6d280a15a60d83872f3/1605910371468-F412A68760XAXK9YES4S/Droga_Dixie_Set1_644.jpg Work - Dixie Ultra Stress Tested - The Strategy Mealtimes can be stressful, and moms face an ever expanding list of distractions and stressors that prevent them and their families from being present, together during those moments each day. Disposable plates take one worry off the table, cleanup, and Dixie’s improved line of Ultra® plates help moms and their families be more present with one another by freeing them from any concern that their disposable plates might fail when used for heavier, messier meals typically reserved for more permanent tableware. By demonstrating, in a highly dramatized manner, how well Dixie Ultra® plates performed in a variety of circumstances, we could persuade moms to use them in instances when they'd normally use other tableware, giving them a way to be a little less distracted and a little more present when eating with their family. https://images.squarespace-cdn.com/content/v1/5efde6d280a15a60d83872f3/1605911431865-OH7QMS02H9UJEWRISN64/dixie-hub-final1.jpg Work - Dixie Ultra Stress Tested Campaign Website https://images.squarespace-cdn.com/content/v1/5efde6d280a15a60d83872f3/1605917117623-QXU55TX844RU62SPUYYL/High+Steaks.jpg Work - Dixie Ultra Stress Tested The High Steaks Test - Featured in Video Ads (Click Through to View) https://images.squarespace-cdn.com/content/v1/5efde6d280a15a60d83872f3/1605915962448-QN8G9LI65BA9177Q53QT/Droga_Dixie_Set1_346.jpg Work - Dixie Ultra Stress Tested The Rodeo Test - Featured in Digital, Print, Social & Video Ads (Click Through to View) https://images.squarespace-cdn.com/content/v1/5efde6d280a15a60d83872f3/1605911309827-EGZ3PT78LECW012VQQYA/cropped-bull.jpg Work - Dixie Ultra Stress Tested The Rodeo Test - Print Ad https://images.squarespace-cdn.com/content/v1/5efde6d280a15a60d83872f3/1605915962660-YX69Y29545IC4TLAN540/Droga_Dixie_Set2_357.jpg Work - Dixie Ultra Stress Tested The Lava Test - Featured in Digital, Print, and Social Ads https://images.squarespace-cdn.com/content/v1/5efde6d280a15a60d83872f3/1605916348278-TL24T2EX4UAF35Z2QE3S/cropped-lava.jpg Work - Dixie Ultra Stress Tested The Lava Test - Print Ad https://images.squarespace-cdn.com/content/v1/5efde6d280a15a60d83872f3/1605915961268-WEWCFIMUGIVBOV5TEKVB/Droga_Dixie_Set2_130.jpg Work - Dixie Ultra Stress Tested The Bowling Ball Test - Featured in Digital, Social, and Video Ads (Click Through to View) https://images.squarespace-cdn.com/content/v1/5efde6d280a15a60d83872f3/1605915963196-UT5FIZMHQ1YJW4RO3TYE/Droga_Dixie_Set1_573.jpg Work - Dixie Ultra Stress Tested The Double Boil Test - Feature in Digital and Social Ads https://images.squarespace-cdn.com/content/v1/5efde6d280a15a60d83872f3/1605917568761-AETCT3NZO7U28HGSXXVG/dixie_ultra_raising_the_bbq.png Work - Dixie Ultra Stress Tested Raising the BBQ - Experiential Event (Click Through to View) https://www.kevinwilkerson.work/work/johnsonville monthly 0.5 2020-11-21 https://images.squarespace-cdn.com/content/v1/5efde6d280a15a60d83872f3/1605898860236-77Q59AGG7KBPG7HTXGTA/Header.jpg Work - Made the Johnsonville Way - Putting Paper Plates to the Ultimate Test To raise awareness of Dixie Ultra®’s new and improved plates and bowls, we developed a campaign that highlighted all the ways they performed better than other disposable plates on the market. https://images.squarespace-cdn.com/content/v1/5efde6d280a15a60d83872f3/1605910371468-F412A68760XAXK9YES4S/Droga_Dixie_Set1_644.jpg Work - Made the Johnsonville Way - The Strategy Mealtimes can be stressful, and moms face an ever expanding list of distractions and stressors that prevent them and their families from being present, together during those moments each day. Disposable plates take one worry off the table, cleanup, and Dixie’s improved line of Ultra® plates help moms and their families be more present with one another by freeing them from any concern that their disposable plates might fail when used for heavier, messier meals typically reserved for more permanent tableware. By demonstrating, in a highly dramatized manner, how well Dixie Ultra® plates performed in a variety of circumstances, we could persuade moms to use them in instances when they'd normally use other tableware, giving them a way to be a little less distracted and a little more present when eating with their family. https://images.squarespace-cdn.com/content/v1/5efde6d280a15a60d83872f3/1605911431865-OH7QMS02H9UJEWRISN64/dixie-hub-final1.jpg Work - Made the Johnsonville Way Campaign Website https://images.squarespace-cdn.com/content/v1/5efde6d280a15a60d83872f3/1605917117623-QXU55TX844RU62SPUYYL/High+Steaks.jpg Work - Made the Johnsonville Way The High Steaks Test - Featured in Video Ads https://images.squarespace-cdn.com/content/v1/5efde6d280a15a60d83872f3/1605915962448-QN8G9LI65BA9177Q53QT/Droga_Dixie_Set1_346.jpg Work - Made the Johnsonville Way The Rodeo Test - Featured in Digital, Print, Social & Video Ads (Click Through to View) https://images.squarespace-cdn.com/content/v1/5efde6d280a15a60d83872f3/1605911309827-EGZ3PT78LECW012VQQYA/cropped-bull.jpg Work - Made the Johnsonville Way The Rodeo Test - Print Ad https://images.squarespace-cdn.com/content/v1/5efde6d280a15a60d83872f3/1605916348278-TL24T2EX4UAF35Z2QE3S/cropped-lava.jpg Work - Made the Johnsonville Way The Lava Test - Print Ad https://images.squarespace-cdn.com/content/v1/5efde6d280a15a60d83872f3/1605915962660-YX69Y29545IC4TLAN540/Droga_Dixie_Set2_357.jpg Work - Made the Johnsonville Way The Lava Test - Featured in Digital, Print, and Social Ads https://images.squarespace-cdn.com/content/v1/5efde6d280a15a60d83872f3/1605915961268-WEWCFIMUGIVBOV5TEKVB/Droga_Dixie_Set2_130.jpg Work - Made the Johnsonville Way The Bowling Ball Test - Featured in Digital, Social, and Video Ads (Click Through to View) https://images.squarespace-cdn.com/content/v1/5efde6d280a15a60d83872f3/1605915963196-UT5FIZMHQ1YJW4RO3TYE/Droga_Dixie_Set1_573.jpg Work - Made the Johnsonville Way The Double Boil Test - Feature in Digital and Social Ads